Wegmans' Customer Research Prompts Expansion of Store Brand Prepared Foods

September 30, 2009

The grocer’s customers revealed they want meals that are easy, healthy and affordable, encouraging Wegmans to expand its noteworthy and successful store brand prepared food offering by adding new entrees, sizes and combinations to the mix.

Source: Wegmans

Keywords: business, companies, food and beverage, grocery, industry, markets, private label food, private label prepared food, private label research, store brand food, store brand prepared food, store brand research, wegmans

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