PLMA Show 2009 Keynote Speakers Focus on Innovation

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October 20, 2009

Responding to retailers' call for innovation and tools to support better store brand management, PLMA has designed an educational program for its Private Label Trade Show that focuses exclusively on store brands innovation.

The three-day event, which opens in Chicago Nov. 15, features approximately 25 educational sessions centered around technology tools, market research, packaging and design, marketing and brand strategy and management.

Each day kicks off with a keynote presentation. During Sunday's General Session, Wes Bray, president of Retail Optimization Inc., will discuss how retailers can better optimize their stores with their own brands.

On Monday during the Salute to Excellence Breakfast, Scott Lucas, executive director for Interbrand will share innovative strategies and tactics to build better store brands.

During the Retail Trends Breakfast Tuesday morning, Kieran Forsey, senior vice president of products and marketing for Agentrics, will reveal how demand chain innovation drives store brand growth.

To better plan your visit to the PLMA Show, visit the Store Brands Decisions' Innovation Center, which includes a complete workshop schedule, Innovation Hall exhibitor list and exhibitor profiles, a well as special reports on store brands innovation.

Read These Related Articles:

• Retailers Seek Innovation Tools to Take Store Brands to New Heights
• Product and Process Innovation Lead the Charge at PLMA Show Opening
• Meijer Launches Specialty Store Brand Foods
• Retailers on the Tipping Point of a Store Branding Revolution
• Store Brands as Innovator, Not Follower

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