Safeway Hopes to Raise $2.5 million for Breast Cancer Research

October 20, 2009

As part of Breast Cancer Awareness Month, Safeway’s company-wide campaign will donate $5 to local and national breast cancer charities for every $30 in eligible store-brand and national-brand shopper purchases.

As part of a secondary campaign, shoppers who buy $30 in participating frozen or dairy products in a single transaction from Sept. 30 to Oct. 29 will receive free pink cooler bags emblazoned with the Safeway campaign logo, “Together for a Cure." Cash donations, which also are being accepted at checkout, is collected and distributed by the Safeway Foundation.

Since 2001, Safeway has raised nearly $60 million for breast cancer research in its 1,512 stores, according to a company statement.

Safeway’s campaign this year is supported by consumer packaged goods companies General Mills, Kraft Foods, Sargento Foods, PepsiCo, Birds Eye Foods, Unilever and Procter & Gamble.

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Keywords: birds eye, business, companies, food and beverage, general mills, grocery, industry, kraft, markets, pepsico, private label marketing, private label promotions, procter & gamble, safway, sargento, store brand marketing, store brand promotions, unilever

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