Walmart Canada Unveils Revamped and Reformulated Great Value Brand

October 20, 2009

Great value chips Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month.

Promoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improved taste, nutrition, and reduced packaging intended to meet Walmart's sustainability goals.

Like their U.S. counterparts, Canadians are looking for ways to reduce household expenses, with 56 percent of Canadians saying they will reduce their out-of-home expenses and opt to stay in for meals, according to Nielsen customer research commissioned by Walmart in June 2009.

This trend applies to fast food as well, with 47 percent of respondents saying they now spend less on take-out meals. At the grocery store, Canadians are looking for ways to make their dollars go farther, with 51 percent saying they are saving by switching to store brands.

Many Canadians say this shift to more cost-conscious shopping will continue even after the economy recovers. While Canadians are optimistic about what the future holds -- 5 percent feel the state of their personal finances will be good or excellent in the next year; 33 per cent say they'll continue to buy store brands when the economy bounces back; and 30 percent plan to spend less on take-away meals.

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Keywords: business, companies, food and beverage, great value, grocery, industry, markets, mass, nielsen, private label research, store brand research, wal-mart, walmart

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