Winn-Dixie Boosts Store Brand Penetration by 20 Points

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October 27, 2009

or the first quarter of fiscal 2009, Winn-Dixie's private label penetration rate grew to 22.6 percent, a rise of about 20 basis points versus the same period in the prior year.

Since the store brand program was introduced, Winn-Dixie has introduced packaging and label redesigns for more than 3,300 private label items, according to a report in Progressive Grocer.

For the first quarter of fiscal 2010, Winn-Dixie Stores posted a net loss of $8.1 million, including an impairment charge of $3.5 million, compared to the year-ago quarter when the grocer reported a net loss of $2.3 million.

The Jacksonville, Fla.-based operator of 515 grocery stores in the southeast posted a $34.4 million sales decline (2 percent) to $1.6 billion, which the company attributed to the decrease of non-recurring storm-related sales and six store closures that occurred in fiscal 2009. Excluding those items, net sales fell by $6.3 million.

Identical-store sales were down 1.5 percent for the quarter compared to last year, and flat when adjusted for non-recurring storm-related sales in the prior year and the ongoing mix shift from branded pharmaceuticals to generics.

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