7-Eleven Private Label Summit Focuses on Supplier Education

November 3, 2009

7-Select mini donuts At its first Private Label Summit in Dallas last week, 7-Eleven executives said the company plans to expand the 7-Select private label portfolio in U.S. stores to 300 items in 2010, adding frozen foods such as pizza and mozzarella cheese sticks next month.

As the company increases its commitment to store brands, some national products could become regional items, according to a report in Convenience Store News.

The chain plans to roll out a private label program in Canada in January, beginning with non-foods such as paper goods, office supplies, automotive and personal care products.

Last week, 7-Eleven also introduced 15 packaged bakery items to its 7-Select line, including snack cakes and pies, mini-donuts and breakfast pastries in single-serve and 10-ounce bags of mini donuts. (For more on this see “7-Eleven Accelerates Its March into Store Brands.”)

The summit was attended by 60 people from 35 supplier companies, including Barrel of Fun, the chain’s first private label supplier that manufactured 7-Select salty snacks.

"We had 100 percent participation from every supplier we invited," Tom Gritty, 7-Eleven senior product director, who was recently promoted to oversee the company's private label program, said in a statement. “Our suppliers told us they've never had this kind of business relationship and really believe 7-Eleven wants a true partnership with them. They are committed to grow with us, assist in bringing more new and innovative products to the market and help us find ways to raise consumer awareness about the 7-Select brand. Suppliers and 7-Eleven are focused on driving out costs to help franchisees maximize their gross profits."

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Keywords: 7-eleven, 7-select, business, companies, convenience, food and beverage, industry, markets, private label food, private label frozen food, private label non-foods, private label snacks, store brand food, store brand frozen food, store brand non-foods, store brand snacks

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