Wal-Mart Downsizes and Recasts its Marketside Web Site

November 3, 2009

Marketside store image A big switch from being a fairly deep web site about the assortment of prepared foods, produce, bakery, wines and cheeses offered at its chain of small format lifestyle food stores, Wal-Mart had altered the site to a basic landing page promoting its new Marketside store brand.

The web site boasts: “Introducing Marketside! A new line of fresh food products specially designed to bring you the best quality fresh foods and ingredients available at Walmart's unbeatable low prices."

The new web site does not address the future of its Marketside stores in Arizona. However, in July, Wal-Mart announced it was testing in some of its U.S. discount stores the sale of Marketside branded foods, which were originally developed for the discounter's upscale small-format fresh prepared food concept.

The new web site with the same address -- marketside.com -- is now a comment and suggestion box with no actual product information. The retail giant has also altered the Marketside logo from the original logo on the stores.

Last year, Wal-Mart opened six Marketside stores in the Phoenix area in response to Tesco's Fresh & Easy Neighborhood Market roll out on the West Coast. It is unclear what this web site change means to the future of the small format Marketside stores.

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Keywords: business, companies, food and beverage, grocery, industry, lifestyle, markets, marketside, mass, private label food, private label prepared food, store brand food, store brand prepared food, wal-mart, walmart

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