December 2009 Articles

December 22, 2009

10 Steps to Maximize Store Brand Growth

Agentrics logoBest practices identified by Agentrics all hinge on developing a unified and integrated database and communications system to maximize customer loyalty, sales acceleration and speed to shelf.

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December 22, 2009

Kroger Store Brands Tally Double-Digit Sales Increases

Kroger evening store frontKroger executives said their store brand success is playing an important role in the company’s overall tonnage growth.

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December 22, 2009

Sainsbury Claims Asda Copied Its Store Brand Slogan

asda logoCompetitively under fire, Asda is also harnessing Wal-Mart’s buying power on non-foods to help it beat competitors’ prices.

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December 22, 2009

Consumers Abandon Longstanding Iconic Brands

Nine of 12 leading CPG brands have tallied customer loyalty declines of between 2 percent and 9 percent, to the advantage of store brands.

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December 22, 2009

Target Plans to Add 100 More Up & Up Products in 2010

target logoTarget’s core store brand is growing and gaining traction among customers, executives told analysts.

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December 22, 2009

P&G to Launch More Value-Tier Versions of Core Brands

By 2011, 75 percent of P&G’s product categories will offer value-–tier versions of core brands, similar to what the company did with Tide Basic.

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December 22, 2009

TreeHouse Agrees to Acquire Sturm Foods

As part of its strategy to grow its private label holdings, TreeHouse has agreed to acquire the private label cereal maker for $600 million.

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December 22, 2009

PLMA LIVE! on Natural and Organic Opportunities

kim greenfeldKim Greenfeld, an expert in natural and organic products who has worked with Trader Joe’s and Whole Foods, discusses what categories are primed for growth.

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December 16, 2009

Study: Retailers to Make GFSI Standards Mandatory for Store Brand Suppliers

SBD logoMost retailers have definitive GFSI compliance plans for their store brands, but vary widely in their approach, according to the industry’s first food safety study conducted by Store Brands Decisions.

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December 16, 2009

Dollar General Sales Get a Boost from Store Brands

dollar general store frontThe discounter, which posted a 9.2 percent increase in same-store sales last quarter, now has 1,300 private brand items that account for more than 21 percent of consumable sales.

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December 16, 2009

Retailers and CPG Companies to Focus on Store Brands in 2010

smart brief logoCPG companies overwhelmingly list store brands as the topic that will be most important to their business in 2010, according to a Smart Brief poll, indicating more weighty counter strategies are on the docket.

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December 16, 2009

Office Depot Launches New Store Brand Business Products

office depot logoThe office supply chain introduces a line of “fashionable” business, organizational and travel supplies for women in the workplace.

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December 16, 2009

FMI: Hispanics Are Buying More Store Brands

Se Hable coverThirty-seven percent of Hispanic shoppers are purchasing more store brand products this year and 25 percent plan to buy more in 2010, according to new FMI research.

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December 16, 2009

Will Co-Branded Private Label Catch On?

phil lempert headshotTwo branding pros debunk Phil Lempert’s prediction that next year major food brands will begin developing co-branded store brand foods with retailers.

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December 16, 2009

Price Chopper CEO Says Store Brand Growth Will Continue

Neil Golub headshotIn an interview with FMI dailyLead, the supermarket executive said store brands and consumer recession shopping behaviors are likely ingrained.

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December 9, 2009

Nielsen: The Next Store Brand Frontier is Product and Packaging Innovation

Lisa Rider of Nielsen Tier expansion, product and packaging innovation and a focus on categories that are not heavily marketed by national brand manufacturers yield the highest returns for retailer store brands.

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December 9, 2009

Wal-Mart CMO: We Are Going to Be a House of Brands

Steve Quinn, CMOStephen Quinn, Wal-Mart CMO, revealed that Wal-Mart will become “a house of brands,” and identified ways in which the discounter intends to solve shoppers’ issues by relentlessly providing value.

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December 9, 2009

Store Brand Infant Formula Supplier Wins Lawsuit Against Mead Johnson & Co.

PMB baby forumlasPMB Products scores a big win against the makers of Enfamil Lipil Infant Formula for false advertising in a direct mail campaign.

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December 9, 2009

Sysco Reemphasizes its Own Brands to Recharge the Business

Sysco own brandIndicating that its own-brand sales have slipped recently, Sysco said it is refocusing sales efforts to reinvigorate volume.

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December 9, 2009

Metro Cash & Carry Reveals New Private Label Strategy

Metro logoThe new private label line-up will help the self-serve wholesaler toward its goal of doubling its own brand sales.

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December 9, 2009

PLMA Live! Interviews Tod Marks of Consumer Reports

Tod Marks, editorTod Marks, senior projects editor of Consumer Reports, discusses the  recent taste tests and comparison of store brands against their national brand counterparts conducted by the consumer advocacy organization.

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December 9, 2009

Store Brands Gain Share in Significant Categories

Dramatic growth in store brand baby food, frozen pizza, salad dressings and snacks took a big bite out of national brand unit volume this past year.

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December 2, 2009

A.T. Kearney Forecasts Unprecedented Global Store Brand Growth

Constanze FreiensteinIn order to tap the true growth potential, all players – retailers, manufacturers and third party partners – must develop new capabilities and strategic focus.

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December 2, 2009

Meijer Launches Specialty Store Brand Foods

Meijer gold logoThe Midwest retailer relaunches the Meijer Gold line with a twist – including unique recipe items with a distinctive story of origin that are either made by a local company or by a family-owned business.

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December 2, 2009

Wal-Mart Recycles Corrugate into Store Brand Pizza Boxes

Great Value pizza imageThe retail giant is diverting tons of corrugate from landfills by reusing the material for its take-and-bake pizza program boxes.

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December 2, 2009

Costco Kirkland Brand to Explode Over the Next Two Years

Kirklan Signature imageThe warehouse club retailer expects to boost its private label penetration by more than 10 points by 2012.

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December 2, 2009

7-Eleven Promotes Executive to Focus Exclusively on Private Label Product Development

Tom Gerrity headshotThe convenience store chain names Tom Gerrity senior product director for private label products as the chain aggressively expands its 7-Select store brand.

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December 2, 2009

CVS and Costco Give Two Major Brands the Boot

Costco rebuffs Coca-Cola and CVS threatens to pull the plug on Energizer next year after a pricing battle and other negotiations went awry.

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December 2, 2009

Debunking the Hispanic Store Brands Myth

While still heavy national brand users, Hispanics are showing signs of wanting more choices, including private label.

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December 2, 2009

Wal-Mart Installs New Store Brand Packaging Design Software

Already utilized in its U.K. subsidiary and select store brand categories here in the U.S., Wal-Mart is expanding use of the technology to accelerate speed to shelf and reduce costly errors.

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Store Brands Research

IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

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