7-Eleven Promotes Executive to Focus Exclusively on Private Label Product Development
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December 2, 2009
Tom Gerrity, who has directed 7-Eleven Inc.’s private-label packaged food business while also supervising the grocery category, will now focus solely on the company’s growing 7-Select store brand line.
As the new senior product director for private label products, Gerrity will oversee store brand product development across all categories in the store, according to a company statement.
“Establishing this key role in the organization supports our commitment to develop a best-in-class private-label program with products to meet the needs of our customers and franchisees,” said Kevin Elliott, senior vice president of merchandising and logistics. “Tom has the breadth of merchandising experience with 7-Eleven to take on this important fast-emerging opportunity.”
Dallas-based 7-Eleven recently held its first Private Label Summit, one of Gerrity’s ideas, and successfully garnered 100 percent participation from food manufacturers and distributors invited to the event.
Globally, 7-Eleven operates more than 36,600 stores in 15 countries, of which 7,850 are in North America.
Joining the company in 1981 as a management trainee in St. Louis, Gerrity served in a variety of roles in operations including field consultant, field merchandiser and human resources manager before moving to the category management team 18 years ago.
He led the tobacco category before taking on leadership roles as senior product director for non-foods and director of supply/logistics. Most recently Gerrity directed the processed-foods category management team.
Before his career at 7-Eleven, Gerrity was a category manager/buyer for Venture Stores and later Target with general merchandise and private-label responsibilities.
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