Costco Kirkland Brand to Explode Over the Next Two Years

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December 2, 2009

At a recent analysts meeting in New York, Costco executives said that they are going to aggressively expand the assortment of the Kirkland Signature store brand.

In addition to expanding the offering, executives said they expect their store brand penetration could reach 27 percent in fiscal 2010 ending August 2010, according to a report in Warehouse Club Focus. By the end of fiscal 2012, the warehouse club expects store brand penetration to grow by more than 10 points to 37 percent, according to the report.

Read These Related Articles:

• Costco Parades Kirkland's Value Versus National Brands
• Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands (Part 1 of 2)
• Target Plans to Add 100 More Up & Up Products in 2010
• Costco's Retail Dominance Powered by Strong Store Brands
• Store Brands Gain Share in Significant Categories

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