PLMA Live! Interviews Tod Marks of Consumer Reports

December 9, 2009

Tod Marks, editor Tod Marks, senior projects editor of Consumer Reports discusses the consumer advocacy group’s recent taste tests and comparison of store brands against their national brand counterparts.

In this video interview, Marks documents how consumers selected store brands to be as good or better than national brands in 23 of 29 product categories. VIEW VIDEO

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Keywords: business, companies, consumer reports, food and beverage, industry, markets, plma, plma live, private label research, private label manufacturers association, private label trends, store brand research, store brand trends, tod marks

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