Sysco Reemphasizes its Own Brands to Recharge the Business

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

December 9, 2009

During a recent earnings call with analysts, executives for foodservice distributor Sysco Corp. said the company is refocusing its national sales efforts to expand its own brands.

“We've just begun a reemphasis of brand and brand sales, reemphasis in our sales force and in our sales meetings start driving those numbers back up,” said Kenneth F. Spitler, vice chairman, president and COO.

Meredith Adler of Barclays Capital asked for further clarification on Sysco’s own-brand strategy, saying she was uncertain “if you said a reemphasis of brand and brand sales. Did you mean your own brand or did you mean national brands? “No, I meant our brand that we're reemphasizing it with our sales force and our customer base,” Spitler said.

He added that Sysco is seeing the business stabilize somewhat. “There's a lot of conflicting industry reporting out there whether the certain segments of the restaurant business is up or down. And what we judge all this by is what's happening to our customer base,” he said. “We feel like it is stable. We feel like that we have an opportunity to start being a little more aggressive in terms of taking more products, more customer share.

Read These Related Articles:

• Metro Cash & Carry Reveals New Private Label Strategy
• Wal-Mart CMO: We Are Going to Be a House of Brands
• Will Co-Branded Private Label Catch On?
• FMI: Hispanics Are Buying More Store Brands
• Price Chopper CEO Says Store Brand Growth Will Continue

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases