Wal-Mart CMO: We Are Going to Be a House of Brands

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December 9, 2009

Stephen Quinn, Wal-Mart CMO, revealed that Wal-Mart will become “a house of brands,” and identified ways in which the discounter intends to solve shoppers’ issues by relentlessly providing value.

In this three-minute video taken during the recent ANA Conference in November, Quinn stated that national brands would continue to be the backbone of Wal-Mart and also reinforced the mass merchant’s commitment to using private brands to serve “the enormous number of our customers who need and have to have private brands.” VIEW VIDEO

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