Office Depot Launches New Store Brand Business Products

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December 16, 2009

Office Depot is rolling out a new line of “fashionable” business products targeted to female business professionals, which includes more than 70 store brand products and national brands.

The new store brands include "i.e." (Inspiration in Everything), ATIVA Mobil-IT and FORAY.

"Office Depot is really excited about this new line of products that will infuse style and sophistication into a category that is crucial to our business customers," said Karen Dixon, senior director of merchandising for Office Depot.

The company previewed the new product line to several members of the Women's Advisory Council, a group of influential businesswomen representing organizations around the country, to ensure that the products meet the needs of women business professionals and entrepreneurs.

The "i.e." brand features stylish accessories for travel, organization and work. Accessories such as key fobs, passport holders, padfolios, notebook sleeves and totes are individually sold so customers can mix and match products to create personalized sets. Every item is made to be expressive, but business appropriate, according to the company. Other "i.e." collections include The Red Collection and Quilted Collection.

The ATIVA Mobil-IT brand is a collection of padfolios that offer style and functionality for the workplace, keeping customers organized in the office or on the road.

The FORAY brand includes computer bags, padfolios, and other personal accessories, all with functional organizational details. Material choices for the FORAY brand include rich browns with accent colors.

The Company is showcasing the new products in a store set that provides a simple and smart shopping experience for customers looking to mix and match styles, patterns and colors, according to a company statement. Products are grouped together by design and style to make it simple and fast for a customer to find matching products.

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