Target Plans to Add 100 More Up & Up Products in 2010

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December 22, 2009

arget’s Up & Up brand has increased both penetration and sales this past year, 100 new items will be added to the line in 2010, Kathryn Tesija, executive vice president of marketing, told financial analysts.

“The rollout of Up and Up, which represents the rebranding of our core commodity assortment formerly known as Target brand, leverages both halves of our ‘expect more, pay less’ brand promise,” Tesija said of Up & Up, which currently includes 800 products in 40 categories.

Offering national brand quality and an average savings of 30 percent, Up & Up’s “unique design, high quality, and low prices are resonating with guests, and we are experiencing increases in both penetration and sales compared to last year,” she added.

Commenting on Target’s holiday shopping expectations, Tesija said: “Our intent this year is for Target to be the best place to shop for those wanting the best merchandise at the best prices. We’ll open our doors an hour earlier this year at 5 a.m. and feature door busters in a broad set of categories.”

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