Brookshire Brothers to Sell O Organics and Eating Right

January 12, 2010

Brookshire Brothers logo Brookshire Brothers plans to carry the Eating Right and O Organics brands, both of which were initially developed as a Safeway private label, according to a Supermarket News Report.

The Lufkin, Texas-based retailer will roll out approximately 300 certified organic O Organics SKUs and 250 Eating Right natural products.

Albertsons was the first U.S. retailer to put Safeway's O Organics on its shelves, followed by three other grocers --Big Y, Price Chopper and Hy-Vee -- that brought in Eating Right, according to the report.

O Organics products O Organics and Eating Right are marketed by Pleasanton, Calif.-based Lucerne Foods, a wholly owned subsidiary of Safeway.

Internationally, O Organics and Eating Right are on the shelves at ShopRite and Exito stores in South Africa and Colombia, and in Taiwan, Hong Kong, Singapore, Mexico, Chile, the Philippines and Saudi Arabia, according to the report.

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