Food Lion and Bloom Offer a New Store Brand Promotion

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January 26, 2010

Customer receive $1 coupons when they buy their first four Food Lion, Bloom or Home 360 items, and 25 cents back for each additional store brand item they purchase up to $10, using their shopper loyalty cards, according to the company web site and circular.

The promotion runs through Feb. 2, but during the first week of the program, which began Jan. 6, customers earned more than $180,000 in free groceries, according to a Progressive Grocer report.

"Food Lion, LLC wants to put money back in customers' pockets by rewarding our loyal customers," Shavonne Clark, Food Lion's director of private brands for Salisbury, N.C.-based Delhaize Group - U.S. told Progressive Grocer. "Our sales trends show consumers are using more private brand products, and this is one way we can thank customers who use Food Lion, Bloom and Home 360 private brand products. We also want to provide additional incentive for customers who may not have tried our private brand products."

The coupons and discounts earned are redeemable during shoppers' next grocery visits.

The Home 360 brand, which was expanded last year, includes housewares, paper and detergents; dog and cat food, treats and accessories; and diapers, wipes and toiletries, according to the report.

"In today's economy, we are focused on providing the best quality and value for our customers, and purchasing private brand products is one solution," Clark said. "Our private brand products meet and often exceed national brand equivalents. Milk, cheese, eggs, bottled water and soft drinks are among some of the most popular items purchased by customers, and all of these items will result in savings for customers during this special promotion."

A subsidiary of Brussels-based Delhaize Group, Food Lion operates more than 1,300 grocery stores in 11 Southeast and Mid-Atlantic states; Bloom operates 65 stores in North Carolina, South Carolina, Maryland and Virginia.

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