February 2010 Articles

February 23, 2010

Safeway Institutes Flat Fee for Packaging Artwork and Redesigns

safeway store frontThe $2,000 annual flat fee per store brand SKU is viewed by some suppliers as the equivalent to slotting allowances, charging the same amount for items that have minor label revisions to more complex packaging redesigns.

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February 23, 2010

Supervalu Reorganizes Its Merchandising Group

Alex AbrahamWith a focus on store brands and fresh foods, Supervalu promotes Andrew Abraham to lead the store brands group and tapped Ed Hanson to focus on fresh initiatives.

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February 23, 2010

Wal-Mart Switches Store Brand Eggs to Cage-Free

cage free eggsAfter engaging in dialogue with the Human Society of the United States, all eggs now sold in Wal-Mart under the Great Value brand are now cage-free.

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February 23, 2010

To Combat Store Brands CPGs Fire Up Marketing Spends

CPG giants such as Kraft, General Mills, and Procter & Gamble plan to fight store brand market share gains with heavier advertising and in-store marketing programs.

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February 23, 2010

Ace Hardware to Sell Craftsman Tools

ACe store frontFor the first time Sears’ Craftsman store brand will be sold in another retail chain and channel to improve customer accessibility and convenience.

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February 23, 2010

Harris Poll: America's Purse Strings Still Tight

Although the economy is improving, budget-conscious consumers are reluctant to overspend and continue to find store brands an attractive value proposition.

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February 23, 2010

CPGs Hope New Products Will Jump Start Sales

Some CPG companies focus on products that will be difficult for store brands to duplicate.

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February 23, 2010

PLMA Live! With Wall Street Analyst Deborah Weinswig

Deborah Weinswig of CitigroupHow are retailers coping with the tough economy? Can national brands win back market share? Why is Wall Street so interested in store brands? Deborah Weinswig, who covers retailing for Citigroup Investment Research, answers these questions and more in this edition of PLMA Live! VIEW VIDEO

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February 16, 2010

Walmart.com Features Great Value at Grocery Beta Site

walmart web siteWalmart quietly developed a section of walmart.com devoted to groceries, including new features focused on its Great Value brand.

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February 16, 2010

Loblaw Launches a New Line of Discount Store Brands

loblawPrices for the new line are higher than the Canadian chain’s value tier and below national brand equivalent products.

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February 16, 2010

Shoppers Drug Mart to Sell Store Brand Generic Drugs

shoppers drug mart store frontThe Canadian chain hopes the addition of store brand generic drugs will boost tight margins at the pharmacy counter and offset the impact of new government regulation.

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February 16, 2010

Family Dollar to Ramp Up Store Brands

The discount store chain said it aims to double its store brand penetration on consumable products.

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February 16, 2010

TreeHouse CEO: U.S. Store Brands Growth to Outpace Grocery Sector

Private label food maker TreeHouse Foods’ top executive said 2010 will be a banner year for store brand sales and profit growth.

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February 16, 2010

Nielsen: Store Brand Wine Growth Outpaces National Brands

winePrivate label beers have not gained the same foothold as wine primarily due to the strength of national players with dominant shares of market.

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February 16, 2010

Study: Canadians Want Companies to be More Environmentally Accountable

Separately, Wal-Mart announced plans to launch its Sustainable Product Index in Canada, a program introduced in the U.S. last summer.

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February 9, 2010

Wal-Mart Cuts Food Storage Bag Brands

walmart store frontGlad and Hefty food storage bags have been cut from Wal-Mart’s line-up, leaving only Ziploc and the company’s Great Value store brand.

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February 9, 2010

Daymon President and 30-Year Veteran Named CEO

Alex MillerThe store brand broker also appointed the top executive of Jamba Juice and former Safeway executive to its board of directors.

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February 9, 2010

Nutrition Claims on Store Brand Products Rise

Retailers are quickly developing products that are organic, natural, gluten-free and GMO-free, but so far are steering clear of high fructose corn syrup claims, according to Nielsen.

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February 9, 2010

Store Brand Beverage Sales Climb

orange juiceThe mature juice segment is particularly vulnerable to store brand incursion, according to beverage analysts Canadean.

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February 9, 2010

Wal-Mart Tests Private Label Spice Program

spicesThe store brand spice category has gained a point in market share over the past year, resting at the end of 2009 at 14.5 percent.

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February 9, 2010

OfficeMax Expands Store Brand Furniture Lines

Zentra collectionThe company expands its Eastleigh and Brenton Studio brands to enhance home office and workspace décor.

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February 9, 2010

Supervalu Improves Baby Basics Diapers

Baby BasicsThe store brand diaper line now provides better leak protection, improved fit and more cost-savings.

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February 2, 2010

Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing

wal mart exteriorThe company will continue to increase direct sourcing for its store brands, a core component of its global sourcing strategy.

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February 2, 2010

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

Andrea ThomasAs part of the reorganization, store brands executive Andrea Thomas is promoted to senior vice president of brand merchandising for home, hardlines and entertainment.

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February 2, 2010

Study: Post-Recession Shoppers Stay True to Store Brands

A majority of shoppers believe store brands present extremely good value, and more than a third plan to stick with store brands after the economy rebounds.

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February 2, 2010

Mintel: U.S. Food Innovation Declines During the Recession

mintel logoIn synch with the economic environment, products boasting “economy” claims rose dramatically, and those with ethical claims and environmental packaging increased by high single digits.

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February 2, 2010

Fresh & Easy Expands Gluten-Free Program

Fresh and Easy Gluten free labelThe West Coast retailer will add more gluten-free products, call them out more clearly on store shelves and provide stores with complete lists to aid customer shopping.

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February 2, 2010

Procter & Gamble Sales Rebound

Although profits are still challenged, consumers are responding to price reductions and new value brand extensions recently launched.

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February 2, 2010

Supervalu Names New Executive V.P. and CMO

Julie Dexter BergCraig Heckert brings in a branding and marketing guru as the latest in a string of new hires since the former Wal-Mart executive took the helm of Supervalu last May.

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Store Brands Research

IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

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