February 2010 News Center
February 23, 2010
Safeway Institutes Flat Fee for Packaging Artwork and Redesigns
The $2,000 annual flat fee per store brand SKU is viewed by some suppliers as the equivalent to slotting allowances, charging the same amount for items that have minor label revisions to more complex packaging redesigns.
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February 23, 2010
Supervalu Reorganizes Its Merchandising Group
With a focus on store brands and fresh foods, Supervalu promotes Andrew Abraham to lead the store brands group and tapped Ed Hanson to focus on fresh initiatives.
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February 23, 2010
Wal-Mart Switches Store Brand Eggs to Cage-Free
After engaging in dialogue with the Human Society of the United States, all eggs now sold in Wal-Mart under the Great Value brand are now cage-free.
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February 23, 2010
To Combat Store Brands CPGs Fire Up Marketing Spends
CPG giants such as Kraft, General Mills, and Procter & Gamble plan to fight store brand market share gains with heavier advertising and in-store marketing programs.
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February 23, 2010
Ace Hardware to Sell Craftsman Tools
For the first time Sears’ Craftsman store brand will be sold in another retail chain and channel to improve customer accessibility and convenience.
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February 23, 2010
Harris Poll: America's Purse Strings Still Tight
Although the economy is improving, budget-conscious consumers are reluctant to overspend and continue to find store brands an attractive value proposition.
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February 23, 2010
CPGs Hope New Products Will Jump Start Sales
Some CPG companies focus on products that will be difficult for store brands to duplicate.
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February 23, 2010
PLMA Live! With Wall Street Analyst Deborah Weinswig
How are retailers coping with the tough economy? Can national brands win back market share? Why is Wall Street so interested in store brands? Deborah Weinswig, who covers retailing for Citigroup Investment Research, answers these questions and more in this edition of PLMA Live! VIEW VIDEO
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February 16, 2010
Walmart.com Features Great Value at Grocery Beta Site
Walmart quietly developed a section of walmart.com devoted to groceries, including new features focused on its Great Value brand.
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February 16, 2010
Loblaw Launches a New Line of Discount Store Brands
Prices for the new line are higher than the Canadian chain’s value tier and below national brand equivalent products.
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February 16, 2010
Shoppers Drug Mart to Sell Store Brand Generic Drugs
The Canadian chain hopes the addition of store brand generic drugs will boost tight margins at the pharmacy counter and offset the impact of new government regulation.
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February 16, 2010
Family Dollar to Ramp Up Store Brands
The discount store chain said it aims to double its store brand penetration on consumable products.
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February 16, 2010
TreeHouse CEO: U.S. Store Brands Growth to Outpace Grocery Sector
Private label food maker TreeHouse Foods’ top executive said 2010 will be a banner year for store brand sales and profit growth.
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February 16, 2010
Nielsen: Store Brand Wine Growth Outpaces National Brands
Private label beers have not gained the same foothold as wine primarily due to the strength of national players with dominant shares of market.
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February 16, 2010
Study: Canadians Want Companies to be More Environmentally Accountable
Separately, Wal-Mart announced plans to launch its Sustainable Product Index in Canada, a program introduced in the U.S. last summer.
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February 9, 2010
Wal-Mart Cuts Food Storage Bag Brands
Glad and Hefty food storage bags have been cut from Wal-Mart’s line-up, leaving only Ziploc and the company’s Great Value store brand.
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February 9, 2010
Daymon President and 30-Year Veteran Named CEO
The store brand broker also appointed the top executive of Jamba Juice and former Safeway executive to its board of directors.
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February 9, 2010
Nutrition Claims on Store Brand Products Rise
Retailers are quickly developing products that are organic, natural, gluten-free and GMO-free, but so far are steering clear of high fructose corn syrup claims, according to Nielsen.
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February 9, 2010
Store Brand Beverage Sales Climb
The mature juice segment is particularly vulnerable to store brand incursion, according to beverage analysts Canadean.
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February 9, 2010
Wal-Mart Tests Private Label Spice Program
The store brand spice category has gained a point in market share over the past year, resting at the end of 2009 at 14.5 percent.
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February 9, 2010
OfficeMax Expands Store Brand Furniture Lines
The company expands its Eastleigh and Brenton Studio brands to enhance home office and workspace décor.
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February 9, 2010
Supervalu Improves Baby Basics Diapers
The store brand diaper line now provides better leak protection, improved fit and more cost-savings.
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February 2, 2010
Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing
The company will continue to increase direct sourcing for its store brands, a core component of its global sourcing strategy.
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February 2, 2010
Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus
As part of the reorganization, store brands executive Andrea Thomas is promoted to senior vice president of brand merchandising for home, hardlines and entertainment.
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February 2, 2010
Study: Post-Recession Shoppers Stay True to Store Brands
A majority of shoppers believe store brands present extremely good value, and more than a third plan to stick with store brands after the economy rebounds.
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February 2, 2010
Mintel: U.S. Food Innovation Declines During the Recession
In synch with the economic environment, products boasting “economy” claims rose dramatically, and those with ethical claims and environmental packaging increased by high single digits.
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February 2, 2010
Fresh & Easy Expands Gluten-Free Program
The West Coast retailer will add more gluten-free products, call them out more clearly on store shelves and provide stores with complete lists to aid customer shopping.
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February 2, 2010
Procter & Gamble Sales Rebound
Although profits are still challenged, consumers are responding to price reductions and new value brand extensions recently launched.
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February 2, 2010
Supervalu Names New Executive V.P. and CMO
Craig Heckert brings in a branding and marketing guru as the latest in a string of new hires since the former Wal-Mart executive took the helm of Supervalu last May.
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Guest Columns
Brand Management Technologies Accelerate Speed to Shelf
Not only do brand management technologies empower in-house teams and vendors, they enable real-time online collaboration so new products can be brought from strategy to the shelf more quickly, accurately and efficiently.
Source: Schawk Inc.
Weekly Poll
Retailers: How many packaging design projects do you have in the works?



