Supervalu Names New Executive V.P. and CMO

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February 2, 2010

Minneapolis-based Supervalu named Julie Dexter Berg executive vice president and chief marketing officer where she will focus on customer and brand strategy, advertising and research and analytics.

Berg, 52, has more than twenty years of executive management experience in marketing, product management and operations.

She most recently served as managing partner of Brandmaking LLC, a brand and customer strategy consulting firm that she founded. She will join Supervalu March 15 and will report to Craig Herkert, CEO and president.

"Julie has a terrific blend of strong experience in both marketing and operations leadership," said Herkert. "She has developed and implemented brand and customer management strategies for multiple companies that were effective in building customer loyalty and driving sales. She will bring a disciplined customer focus to Supervalu…”

Before founding Brandmaking in 2004, Berg was executive vice president and chief marketing officer for MediaOne in Englewood, Colo. Prior to that she was executive vice president and general manager for Airtouch wireless (now Verizon). She also has nine years of experience in consumer packaged goods marketing and brand management with Carnation and Nestle Foods.

Supervalu, with sales of $41 billion annually, operates 4,290 grocery stores in the U.S. under 14 banners including Albertson’s, Jewel-Osco, Shaw’s and Shop ‘n Save.

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