Daymon President and 30-Year Veteran Named CEO

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February 9, 2010

Alex Miller

Daymon Worldwide named the company’s current president, Alex Miller, to the CEO position, only the second person to hold the post since Daymon was founded 40 years ago.

Milt Sender and his partner, Peter Schwartz, started Daymon in 1970, and the two men served as co-chairmen and co-CEOs until Schwartz died in 1994, at which time Sender assumed both roles.

“This is an important transition in our history, and the start of our next 40 years,” said Sender. “It’s particularly fulfilling to see this position transition to Alex, who I’ve worked with for 30 years. I see this as a tremendously exciting time for our company.”

Miller joined Daymon as account manager in 1980. He became vice president and company officer in 1986, and in 1996 was named executive vice president. In 2007 Miller was named president and COO, becoming only the second president in the company’s history, succeeding Peter Brennan, who currently is a Daymon board member.

“Milt has given me a lot of freedom as president and has been a great coach to me,” Miller said. “The honor of being the first person in this job other than the founders is not something I take lightly. I do believe, however, that I have been well trained for the job.”

During Miller’s three-year tenure as president, Daymon experienced unprecedented growth. “In every step in his career at Daymon, Alex has taken on greater responsibilities. He has worked with our most complex customers in the U.S. and virtually reengineered our international business,” Sender said.

James White

Daymon also appointed James D. White, the president and CEO of Jamba Inc., to its board of directors. Prior to joining Jamba in 2008, White was senior vice president of consumer brands at Safeway Inc., responsible for product development and innovation, brand marketing, manufacturing, and external sales.

Prior to Safeway, White held executive positions at several consumer package goods companies, including Gillette North America, Nestle’ Purina Petcare Company and the Coca Cola Company.

“James brings a unique combination of private brand retailing and national brand marketing experience to our board,” Miller said. “He has a tremendous background relevant to our organization and, without doubt, will lend insight, clarity and perspective to our progress in various areas of the retail value chain development.”

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