Nutrition Claims on Store Brand Products Rise

February 9, 2010

nielsen logo As shoppers seek healthier food alternatives, retailers are developing more store brand products that carrying health claims such as genetically modified organism (GMO) free, gluten free and the absence of certain fats, according to an article written by Nielsen’s Tom Pirovano.

“Store brands now comprise almost 40 percent of products with preservative claims, one-fourth of organic product sales, and nearly one-fifth of all products with natural and fat claims in food/drug/mass merchandise retailers,” Priovano wrote.

Grocers have been quick to launch certified organic products with their own store brands, and natural food stores are focusing on items that deliver natural product benefits and full flavor under a familiar retail banner.

“The success of Topco’s Full Circle line encompassing more than 1,000 products in 90 categories, the 300 “O” Organics products and 200 Eating Right items [from Safeway] speak to the potential of retailer brands throughout the store,” Pirovano wrote. “More categories are soon to follow, based on the recent announcement that Sam’s Club plans on launching a private label Rue 33 premium French vodka, likely inspired by the success of rival Costco’s Kirkland label of vodka, scotch, tequila, wines and beer.”

One area that store brands lag is in developing products claiming they are free high fructose corn syrup, he said, adding that retailers are taking “a wait-and-see attitude.”

Read These Related Articles:

Keywords: business, companies, food and beverage, grocery, industry, markets, mass, private label food, private label research, private label trends, store brand food, store brand research, store brand trends

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »