OfficeMax Expands Store Brand Furniture Lines

February 9, 2010

Zentra collection OfficeMax is expanding desk and workspace selections under its Brenton Studio and Eastleigh store brands to offer customers more stylish, versatile and affordable home and office-workspace furniture.

Introduced in 2009, Brenton Studio and Eastleigh collections feature state-of-the-art designs ranging from contemporary to traditional to country cottage, the company said in a statement.

The expanded furniture lines complement OfficeMax's growing store brands collection including DiVOGA, [IN]PLACE, INFUSE and TUL.

"Our customers are seeking more stylish, creative home and office furniture options that align with their personality,” said Ryan Vero, executive vice president and chief merchandising officer. "In 2010, we plan to continue to seek innovative opportunities to offer new private brands that meet our customers' evolving needs and help them do their best work."

Brenton Studio offers transitional and contemporary styles to create a modern and custom look emphasizing unique design touches, quality materials, and attractive hardware that work well in large and small spaces. The Evanti Collection uses glossy black metal, chrome accents and clear glass “that creates an ultra-modern look.”

Both furniture brands are available at the more than 1,000 OfficeMax stores nationwide and online.

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Keywords: brenton studio, business, companies, eastleigh, food and beverage, industry, markets, office max, office supply, private label non-foods, private label office furniture, private label office supplies, store brand non-foods, store brand office furniture, store brand office supplies

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