Wal-Mart Tests Private Label Spice Program

February 9, 2010

spices As market share of store brand spices have increased more than a point over the past year, Wal-Mart is testing replacing leading manufacturer brands with its store brands in test locations, according to the Wall Street Journal.

Store brand spices have increased market share from13.5 percent in 2008 to 14.5 percent in 2009, according to a Credit Suisse report.

In some markets, Wal-Mart is testing replacing McCormack spices with its own private label. McCormick’s Wal-Mart sales are currently 11 percent of its total revenue; the company also manufactures private-label spices, some of which could replace their brand name products on Wal-Mart’s shelves, according to the report.

Store brand spices manufactured by McCormick's retail for 30 percent to 40 percent less than its branded products, and costs of materials and packaging are only slightly lower for store brands, the report said.

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Keywords: business, companies, food and beverage, great value, grocery, industry, markets, mass, mccormack, orivate label food, store brand food, wal-mart, walmart

Comments (1) - Post a Comment

Walgreen's has a loss leader store brand spice selection at 99 cents an ounce, but Dollar a Day Gourmet is the lowest price on the web or against any regular store price. at just 98 cents an ounce, and shipping and handling is free. Gonna be hard to beat that.

Chef Monk at 11:44am EDT - May 28, 2010

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