Study: Canadians Want Companies to be More Environmentally Accountable

February 16, 2010

A new survey indicates more Canadians want healthier food and beverage choices and they want companies to be more environmentally accountable, according to a report in The Candian Press

The 7th annual study conducted by BrandSpark, which surveyed more than 25,000 Canadian consumers, also found an increase in store brand purchased over national brands.

"Consumers are demanding companies to be more accountable in terms of their environmental claims, and they are willing to pay for products with realistic and tangible claims such as reduced packaging," said Robert Levy, president of BrandSpark International

When it comes to healthier food and beverage options, Levy said consumers want added health benefits and they are willing to pay more for products that will help prevent illness.

Meanwhile, in a separate news report, Wal-Mart is expanding its Sustainable Product Index program to the Canada market.

The program, originally lunched in the U.S. this past summer, is intended to help customers evaluate the sustainability of the products they purchase, from the raw materials and ingredients used to product disposal.

"Customers want value and quality when buying products," David Cheesewright, President and CEO of Walmart Canada said in a statement. "They also want to know that products are being made in a responsible way.

The program will be rolled out in three phases, with supplier assessment, the first phase, beginning this summer.

Read These Related Articles:

Keywords: business, companies, food and beverage, industry, markets, private label trends, store brand reearch, store brand trends

« View All Articles

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture