OfficeMax Unveils New Store Brand Technology Products

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March 16, 2010

OfficeMax introduces the company's first high-tech store brand product line under the brand name Engage, featuring innovative and affordable technology products and accessories that reflect its tagline –– Connect to the Future of Computer Technology.

The first product to launch under the Engage label is the Optical Mouse, a midsize laser mouse that delivers smooth tracking on a variety of surfaces and is available in wired and wireless versions.

"With the introduction of Engage, we're able to offer our customers a larger selection of affordable, high-quality technology products and accessories to meet their needs," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "Today's tech-centric work environment requires the right tools to attain maximum efficiency, and we're developing an entire collection of Engage products that help our customers stay one step ahead of the curve."

The Wireless Optical Mouse features a wireless receiver, comfort side grips, and a vertical scroll wheel for PC and Mac computers and comes in a palette of colors including purple, red, bronze and black for $19.99. The Wired Optical Mouse features a comfortable shape, vertical and horizontal scroll wheel, forward and backward side buttons, and plug-in cord for PC and Mac computers available in blue and black for $16.99.

Both products are available for purchase at OfficeMax stores nationwide or OfficeMax.com.

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