Target to Debut Shaun White Shoes

March 16, 2010

Target announced plans to roll out Shaun White Shoes, an exclusive collection featuring skate-inspired shoes for boys and young men, which will debut nationwide in all 1,740 Target stores and on the retailer’s web site early next fall.

The collection will be designed by Shaun White in collaboration with his brother, Jesse, and will feature styles influenced by the professional snowboarder and skateboarder’s lifestyle.

“Over the past eight years, we have had the chance to work with Shaun on a variety of different projects, including his apparel line, video game and philanthropic partnership with Target House,” said Troy Michels, from Target lifestyle marketing.

Commenting on the expansions of his relationship with Target, White said: “It’s been a lot of fun working with Target for the past few years on my clothing line. I’m excited to have the opportunity to bring some authentic skate shoes into the mix.”

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Keywords: business, companies, food and beverage, industry, markets, mass, private label apparel, private label non-foods, shaun white, store brand apparel, store brand non-foods, target

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