7-Eleven Develops Store Brands That Appeal to Hispanic Customers

March 23, 2010

In partnership with 7-Eleven Mexico, Dallas-based 7-Eleven is developing store brand foods that will appeal to Hispanic shoppers, according to a Supermarket News report.

The products will be sold in 7-Eleven’s U.S. location with a high concentration of Hispanic shoppers and in 1,200 stores operated by 7-Eleven Mexico.

“Our objective is to identify flavor profiles that Hispanics are particularly partial to and develop items in that way,” spokeswoman Margaret Chabris told Supermarket News.

Over the past two years, 7-Eleven has focused on store brand development to maximize profit, including the roll out of 7-Select salty and sweet snacks. Last November, in partnership with Seven & I Holdings Co. Ltd. of Tokyo, the convenience store chain introduced two proprietary wines – a Chardonnay and a Cabernet Sauvignon – under the Yosemite Road label, retailing for $3.99.

“It is important to get the best cost possible and offer the customer the best price," Chabris said. “Lower cost leads to better consumer value and higher profits for the stores."

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Keywords: 7-eleven, 7-eleven mexico, 7-select, business, companies, convenience, food and beverage, hispanic private label, hispanic store brands, industry, markets, yosemite road

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