Bensur Creative Marketing Group Creates New Brand Identity for RCPharma

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

March 31, 2010

Erie, Pa. (March 29, 2010) – Bensur Creative Marketing Group recently developed the brand identity and packaging for IQ Health, RCPharma’s new private label line of over the counter medications and supplements. Bensur also developed a new corporate web site, collateral materials, and a trade show display for RCPharma.

Bensur Creative Marketing Group specializes in private label and store brand food marketing. Their services include name and identity development, package design, marketing, advertising and public relations.

For retail channel customers, RCPharma provides an extensive catalog of private label and control brand over the counter medications, nutriceuticals, vitamins, and dietary supplements at exceptionally competitive pricing. The IQ Health brand will be marketed directly to retail channel customers to carry as their own brand name products and to institutional customers for use in health plans, hospitals and hotels among other uses.
The new IQ Health product line includes pain relief products, cough and cold remedies, sleep aids, laxatives and antacids, and vitamins nutritionals. RCPharma is also the exclusive Americas region distributor of Skin Benefits, a line of South Korean-manufactured skin-friendly products featuring herbal and botanical ingredients in natural, paraben-free formulations and recycled packaging.

To learn more about Bensur Creative Marketing Group visit www.bensur.com. To learn more about IQ Health, RCPharma’s new line of over the counter medications and supplements visit www.rcpharma.us.

###

Bensur Creative Marketing Group is a full service marketing company located in Erie, Pennsylvania. For more than 20 years, Bensur has been providing marketing and advertising services to a number of private label food and beverage companies as well as industrial, educational, tourism and business customers.

Contact:
Kevin Seeker
kseeker@bensur.com

Read These Related Articles:

• NSF International Receives Accreditation for Food Safety Management Systems Registration
• Gaea Products Continue to Proudly Share the Best of Greece with the World
• Safeway Shifts Its Store Brands Business Model
• Topco Attempts to Buy the Wild Oats Brand
• Eight O'Clock Uses Social Media to Stimulate Consumer Loyalty

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases