April 2010 News Center
April 27, 2010
Supervalu Dramatically Reduces SKUs
With its eye on creating a more efficient and less costly product assortment, Supervalu cuts 20 percent of SKUs from its shelves.
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April 27, 2010
Costco's Retail Dominance Powered by Strong Store Brands
Kirkland Signature accounts for 20 percent of sales and its high quality in certain categories enables Costco to price slightly higher than CPGs, according to L.E.K. Consulting.
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April 27, 2010
Duane Reade's Store Brands Redesign Reflects a New York State of Mind
The drug chain brought in a branding and design agency to launch several new store brand lines and re-energize tired labels.
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April 27, 2010
Hannaford Removes Trans Fats From Store Brand Products
The chain also plans to introduce more healthy products and reformulate some of its bakery cake recipes to make them more nutritionally balanced.
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April 27, 2010
Rite Aid Plans to Revamp Its Store Brands
The drug chain also launched wellness+ customer rewards program that includes store brand product discounts in addition to other benefits.
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April 27, 2010
CVS Gold Emblem Cheese Crackers Win Contest
Beating out Target and Jewel-Osco’s brands, CVS cheese crackers come closest to Cheez-It, the national brand, according to Store Brand Scorecard.
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April 27, 2010
GFSI Study: Food Safety and Sustainability Will Top Consumer Concerns
The top three food safety issues over the next 10 years were identified as biological risks and microbial safety, supply chain risks, and chemical or physical contaminants.
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April 20, 2010
Duane Reade Debuts Green Store Brand Products
The drug chain also launched EcoClub rewards program to encourage shoppers with various incentives to purchase more eco-friendly products.
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April 20, 2010
Walmart Reduces Food and Staple Prices
Walmart hopes this pricing tactic will revive waning U.S. sales in recent months, after more than a year of sales spikes during the recession.
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April 20, 2010
Bloom Unveils Store Brand Hand-Cut Beef
With the tagline “Bring the Steakhouse Home,” Food Lion’s Bloom stores introduce USDA-certified Choice Angus beef from Scotland.
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April 20, 2010
Landmark Store Brands Packaging Design Study Underway
For the first time ever, retail store brand managers can compare their packaging design practices to the broader retail market.
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April 20, 2010
7-Eleven Launches Budget Priced Store Brand Beer
The convenience store chain tries its hand at a store brand beer for the second time in seven years to buck the price-increase volume-decrease category trend.
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April 20, 2010
Rewe Launches New Eco-Friendly Pro Planet Label
The German retailer’s Pro Planet label will help consumers more easily identify eco-friendly store brand products.
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April 20, 2010
Store Brands' Dollar Sales Rise, Unit Volume Declines
For the first month after a very long stretch of volume increases, store brand units sales declined slightly in March.
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April 13, 2010
P&G to Build Brands with Packaging and Design Focus
The CPG giant’s design team is focused on developing high impact packaging that wins customers at the shelf, requires less space, uses less material and costs less.
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April 13, 2010
Italian Trade Missions Showcase Authentic Italian Products Opportunity
U.S. retailers, brokers and distributors are invited to participate in a variety of Italian trade missions where they can learn more about the growth opportunities for "authentic" Italian store brand food and wine.
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April 13, 2010
Consumers See Little Quality Difference Between Store Brands and National Brands
A majority of consumers worldwide find essential brand attributes equal among store brands and national brands, according to global research from Ipsos Marketing.
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April 13, 2010
Fresh & Easy Launches New Healthy Prepared Food Line
The new EatWell store brand offers more nutritious options with front-of-pack nutritional labeling.
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April 13, 2010
Safeway Promotes ‘Bright Green' Store Brand for Earth Day
The California grocer promotes the attributes of its earth-friendly household products with a special promotion.
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April 13, 2010
Store Brands Market Share Gains Level, But Likely to Hold
Although store brand market share gains are leveling off, industry analysts say CPG companies will struggle to regain lost ground.
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April 13, 2010
ConAgra Acquires Elan Nutrition from Sun Capital Partners
The new company will be integrated into ConAgra’s store brands business unit.
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April 13, 2010
Perrigo Wins Unfair Competition Case Against Rexall
In an important victory for stores brands, a jury unanimously found that Perrigo’s comparative marketing statements were not false or misleading.
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April 6, 2010
CEO Interview: Daymon's Alex Miller
Alex Miller talks about the future of the store brands business, the importance of Daymon’s continued diversification and the recent loss of Safeway and Supervalu as customers.
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April 6, 2010
Safeway Hosts New Innovation Expo
The event will focus on new products for 2012 launch, with particular interest around health and wellness, sustainability, meal solutions and convenience.
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April 6, 2010
Store Brands Tally Historic Market Share Gains
Store brand unit share increased 25.3 percent while dollar share increased by 28.2 percent, according to 2009 year-end Nielsen data.
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April 6, 2010
Target Launches a New Home and Personal Care Line
The collection includes hand soap, lotion, dish soap, all purpose cleaner and kitchen candles made with naturally-derived or plant-derived ingredients and essential oils.
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April 6, 2010
Carrefour and Tetra Pak Use First FSC-Certified Beverage Cartons
As part of its continuing sustainability initiatives, Carrefour has agreed to use Forest Stewardship Council (FSC) labeled beverage cartons from Tetra-Pak.
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April 6, 2010
GfK: Slow Economic Recovery Underscores Continued Store Brand Growth
Due to the dim consumer economic outlook, GfK research conducted for PLMA predicts that the recent surge in store brands sales is likely to continue.
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April 6, 2010
Valero Introduces Store Brand Sports Drink
The convenience store operator expects to introduce a variety of store brand products this spring including meat snacks, nuts and trail mixes.
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April 6, 2010
Aldi and Other Discounters Descend on Tampa
Frugal shoppers make the Tampa Bay market appealing to store brand retail kings such as Aldi and Save-A-Lot.
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Most Read
Walgreens Forecasts Huge Private Label Upside
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
The Store Brands Sustainable Packaging Conundrum
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
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