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April 2010 News Center

April 27, 2010

Supervalu Dramatically Reduces SKUs

supervalu logoWith its eye on creating a more efficient and less costly product assortment, Supervalu cuts 20 percent of SKUs from its shelves.

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April 27, 2010

Costco's Retail Dominance Powered by Strong Store Brands

kirkland signatureKirkland Signature accounts for 20 percent of sales and its high quality in certain categories enables Costco to price slightly higher than CPGs, according to L.E.K. Consulting.

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April 27, 2010

Duane Reade's Store Brands Redesign Reflects a New York State of Mind

Dr SalsaThe drug chain brought in a branding and design agency to launch several new store brand lines and re-energize tired labels.

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April 27, 2010

Hannaford Removes Trans Fats From Store Brand Products

Hannaford logoThe chain also plans to introduce more healthy products and reformulate some of its bakery cake recipes to make them more nutritionally balanced.

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April 27, 2010

Rite Aid Plans to Revamp Its Store Brands

rite aid logoThe drug chain also launched wellness+ customer rewards program that includes store brand product discounts in addition to other benefits.

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April 27, 2010

CVS Gold Emblem Cheese Crackers Win Contest

CVS gold emblem cheese snacksBeating out Target and Jewel-Osco’s brands, CVS cheese crackers come closest to Cheez-It, the national brand, according to Store Brand Scorecard.

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April 27, 2010

GFSI Study: Food Safety and Sustainability Will Top Consumer Concerns

The top three food safety issues over the next 10 years were identified as biological risks and microbial safety, supply chain risks, and chemical or physical contaminants.

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April 20, 2010

Duane Reade Debuts Green Store Brand Products

Dr deilsh logoThe drug chain also launched EcoClub rewards program to encourage shoppers with various incentives to purchase more eco-friendly products.

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April 20, 2010

Walmart Reduces Food and Staple Prices

walmart store forntWalmart hopes this pricing tactic will revive waning U.S. sales in recent months, after more than a year of sales spikes during the recession.

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April 20, 2010

Bloom Unveils Store Brand Hand-Cut Beef

Bloom sheffield & sons logoWith the tagline “Bring the Steakhouse Home,” Food Lion’s Bloom stores introduce USDA-certified Choice Angus beef from Scotland.

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April 20, 2010

Landmark Store Brands Packaging Design Study Underway

SBD logo _rectangleFor the first time ever, retail store brand managers can compare their packaging design practices to the broader retail market.

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April 20, 2010

7-Eleven Launches Budget Priced Store Brand Beer

7-11 game day beerThe convenience store chain tries its hand at a store brand beer for the second time in seven years to buck the price-increase volume-decrease category trend.

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April 20, 2010

Rewe Launches New Eco-Friendly Pro Planet Label

Rewe store frontThe German retailer’s Pro Planet label will help consumers more easily identify eco-friendly store brand products.

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April 20, 2010

Store Brands' Dollar Sales Rise, Unit Volume Declines

For the first month after a very long stretch of volume increases, store brand units sales declined slightly in March.

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April 13, 2010

P&G to Build Brands with Packaging and Design Focus

p&g logoThe CPG giant’s design team is focused on developing high impact packaging that wins customers at the shelf, requires less space, uses less material and costs less.

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April 13, 2010

Italian Trade Missions Showcase Authentic Italian Products Opportunity

imported from Italy logoU.S. retailers, brokers and distributors are invited to participate in a variety of Italian trade missions where they can learn more about the growth opportunities for "authentic" Italian store brand food and wine.

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April 13, 2010

Consumers See Little Quality Difference Between Store Brands and National Brands

ipsos logoA majority of consumers worldwide find essential brand attributes equal among store brands and national brands, according to global research from Ipsos Marketing.

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April 13, 2010

Fresh & Easy Launches New Healthy Prepared Food Line

Fresh & Easy new exteriorThe new EatWell store brand offers more nutritious options with front-of-pack nutritional labeling.

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April 13, 2010

Safeway Promotes ‘Bright Green' Store Brand for Earth Day

Safeway logoThe California grocer promotes the attributes of its earth-friendly household products with a special promotion.

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April 13, 2010

Store Brands Market Share Gains Level, But Likely to Hold

Bernstein & Co. logoAlthough store brand market share gains are leveling off, industry analysts say CPG companies will struggle to regain lost ground.

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April 13, 2010

ConAgra Acquires Elan Nutrition from Sun Capital Partners

The new company will be integrated into ConAgra’s store brands business unit.

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April 13, 2010

Perrigo Wins Unfair Competition Case Against Rexall

In an important victory for stores brands, a jury unanimously found that Perrigo’s comparative marketing statements were not false or misleading.

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April 6, 2010

CEO Interview: Daymon's Alex Miller

alex miller headshotAlex Miller talks about the future of the store brands business, the importance of Daymon’s continued diversification and the recent loss of Safeway and Supervalu as customers.

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April 6, 2010

Safeway Hosts New Innovation Expo

safeway logoThe event will focus on new products for 2012 launch, with particular interest around health and wellness, sustainability, meal solutions and convenience.

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April 6, 2010

Store Brands Tally Historic Market Share Gains

nielsen logoStore brand unit share increased 25.3 percent while dollar share increased by 28.2 percent, according to 2009 year-end Nielsen data.

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April 6, 2010

Target Launches a New Home and Personal Care Line

Target storeforntThe collection includes hand soap, lotion, dish soap, all purpose cleaner and kitchen candles made with naturally-derived or plant-derived ingredients and essential oils.

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April 6, 2010

Carrefour and Tetra Pak Use First FSC-Certified Beverage Cartons

Carrefour store frontAs part of its continuing sustainability initiatives, Carrefour has agreed to use Forest Stewardship Council (FSC) labeled beverage cartons from Tetra-Pak.

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April 6, 2010

GfK: Slow Economic Recovery Underscores Continued Store Brand Growth

plma logoDue to the dim consumer economic outlook, GfK research  conducted for PLMA predicts that the recent surge in store brands sales is likely to continue.

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April 6, 2010

Valero Introduces Store Brand Sports Drink

Valero U ForceThe convenience store operator expects to introduce a variety of store brand products this spring including meat snacks, nuts and trail mixes.

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April 6, 2010

Aldi and Other Discounters Descend on Tampa

aldi logoFrugal shoppers make the Tampa Bay market appealing to store brand retail kings such as Aldi and Save-A-Lot.

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Most Read

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »