Aldi and Other Discounters Descend on Tampa

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April 6, 2010

The Tampa Bay area is getting a lot of attention from discounters such as Aldi, Save-A-Lot and Family Dollar.

Four big grocery chains currently dominate the market –– Publix, Walmart, Sweetbay and Winn-Dixie –– but frugal shoppers are making it easy for a large number of discount retailers with a focus on store brands to grow, according to The Tampa Tribune.

"We aim to have our prices about 25 percent lower than Walmart, and 40 percent less than Publix or Sweetbay," said David Rinaldo, district manager for Aldi, whose assortment includes upwards of 90 percent store brands. "And so far, Florida has been very good to us."

Although the brands in each store are not fully comparable, The Tampa Tribune and TBO.com's weekly market basket of 30 sample items cost $48.09 at Aldi, $63.86 at Walmart, $68.47 at Target, $69.59 at Sweetbay, $77.12 at Publix, and $78.94 at Winn-Dixie.

Aldi, which has five stores in the Tampa area, four more are expected to open this year and possibly another have dozen next year.

Minneapolis-based Save-A-Lot, with approximately 50 percent of its assortment featuring store brands, plans to double its store count to 1,200 stores nationally over the next five years, which would double its Florida store count to 109.

Meanwhile, Family Dollar Stores has 370 stores in Florida, of which 30 are in the Tampa Bay area, with three more expected to open shortly.

With dramatic store growth planned, Dollar Tree said it will add 220 new units to its current network of 3,806 stores; 35 of the news stores are expected to be in the Tampa area, according to the report.

Read These Related Articles:

• Save-A-Lot and Aldi Target Urban Markets
• Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands (Part 1 of 2)
• PLMA Announces ‘Salute to Excellence Awards'
• Store-Brand-Centric Super Dollar Discount Foods Opens Its 12th Store
• Aldi and Its Successful Model Take on the Big Apple

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