Target Launches a New Home and Personal Care Line

April 6, 2010

Target storefornt Target debuted the Caldrea Essential Collection, a new exclusive assortment of home and personal care items featuring three scent selections—Citron Ginger, Olive Oil and Herbs of Provence.

The collection –– which includes hand soap, lotion, dish soap, all purpose cleaner and kitchen candles –– was made using naturally-derived/plant-derived ingredients and essential oils and retail for $5.99 to $19.99. the Minneapolis-based company said in a statement.

“The Caldrea Essential Collection at Target offers a modern, luxurious twist on household products at unbeatable prices,” said Stacia Andersen, senior vice president, home merchandising, Target. “By offering these highly effective, practical products, our guests are able to enjoy caring for their homes.”

Known for their indulgent fragrances, Citron Ginger includes essential oils of grapefruit, ginger and basil; earthy and herbal Olive Oil features essential oils of coriander and cedarleaf; and Herbs of Provence includes essential oils of rosemary, thyme and sage plus lavender, mint and lily of the valley.

The line includes nine SKUs made without ammonia, chlorine, phosphates, parabens or petroleum distillates. All products also are biodegradable and not tested on animals.

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Keywords: business, caldrea essential collection, companies, food and beverage, industry, markets, mass, private label beauty and personal care products, private label household products, store brand beauty and personal care products, store brand household products, target

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