Perrigo Wins Unfair Competition Case Against Rexall
| SHARE: |
April 13, 2010
Generic drug maker Perrigo Co. won an unfair competition lawsuit brought by Rexall Sundown Inc., in New York federal court.
Rexall Sundown, maker of Osteo Bi-Flex, a joint flexibility supplement that contains glucosamine and chondroitin filed suit in the U.S. Eastern District Court of New York, charging Perrigo with false advertising and unfair competition related to a note on the packaging of its generic version of a joint flexibility supplement.
Perrigo’s Glucosamine Chondroitin Complex double strength, bears a note inviting consumers to “Compare to Osteo Bi-Flex Glucosamine Chondroitin MSM with Joint Shield Ingredients.” Rexall claimed sales of Ostel Bi-Flex were hurt by the claim, that its trademark had been violated and it sought triple damages on any profit Perrigo made from its generic compound sales.
A jury unanimously found that Perrigo’s statement used on its store brand packaging, is not false and misleading and does not violate trademark law, Perrigo executives said in a statement.
“This verdict is an important victory for store brands, U.S. retailers and consumers,” Perrigo Chairman and CEO Joseph C. Papa said in a company statement. “The jury verdict confirms that statements on our wholesalers’ and retailers’ packaging, inviting consumers to compare store brand products to the higher-priced national brand products are fair and legal. This kind of statement helps consumers to identify store brand products they want and helps them save…”
Perrigo is the world's largest manufacturer of OTC pharmaceutical products for the store brand market.
Read These Related Articles:
- Perrigo Acquires Exclusive Rights to OTC Store Brand Versions of Allegra
- Store Brand OTC Sales Rise as J&J Recalls More Products
- Perrigo's OTC Store Brands Win Big
- Winn-Dixie Boosts Store Brand Penetration by 20 Points
- P&G and Other CPGs Cut Prices to Combat Store Brands
« View All Articles
Most Read
Walgreens Forecasts Huge Private Label Upside
Walgreens Revs Up Store Brands and Store Base
Walmart Unveils Great-For-You Icon
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
See All Guest Columns »Press Releases
Source: U.S. Foods
Trace One and Agentrics-PLM Agree to Merge
Source: Trace One
Three More Fasson Label Constructions Meet New Canadian Recycling Protocol
Source: Avery Dennison
Free Newsletter
In Our Spotlight
Current Headlines
Walmart Unveils Great-For-You Icon
Hannaford Introduces Two New Store Brands Lines
Target Elevates Store Brands to Front Page Status
Office Depot Sustainability Report Outlines Store Brands Compliance
Research: Mom's Loyal to Store Brands but Pressured to Buy Up
Article Archive
![]() | 2012 Archive |
![]() | 2011 Archive |
![]() | 2010 Archive |
![]() | 2009 Archive |

