Safeway Promotes ‘Bright Green' Store Brand for Earth Day

April 13, 2010

Safeway logo Commemorating Earth Day, Safeway is offering buy-two-get-one free discounts on its Bright Green store brand line through April 27, according to a Supermarket News report.

“This is an easy and great way to kick-start your spring-cleaning, save money and do something better for the earth and your home environment,” the Pleasanton, Calif.-based grocer detailed in its promotional materials.

Bright Green, introduced in 2008, is Safeway’s line of earth-friendly home care products including paper goods, cleaning produce, dish and laundry detergents, trash bags and lighting. All items in the product line were evaluated by Scientific Certification Systems, a third-party environmental, sustainability and food-quality certification agency.

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Keywords: bright green, business, companies, food and beverage, industry, markets, private label household products, prvate label non-foods, safeway, store brand household products, store brand non-foods

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