Bloom Unveils Store Brand Hand-Cut Beef

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April 20, 2010

Looking to offer customers a steakhouse experience “at an honest price,” Bloom launched fresh hand-cut Black Angus beef from Sheffield & Sons, a small family farm in Aberdeen County, Scotland.

“Black Angus is served today in fine steakhouses for a good reason: its juicy, mouthwatering flavor, which is why Sheffield & Sons offers only USDA-certified Choice Angus beef,” Bloom wrote on its web site. “This high grade stands for tender beautifully marbled meat, and we wouldn't put anything else in our case –– or on your table.”

The entire line features a double money back quality guarantee. “If you are not 100 percent satisfied, you’ll get 200 percent of your money back,” according to the company web site.

Beef cuts include everything from short ribs to sirloin, such as rib eye steak, top loin strip steak, top round London broil, sirloin steak, chuck roast and bottom round roast, all hand cut daily by master butchers at the 65 Bloom stores in 11 Southeast and Mid-Atlantic states.

The web site also features unique recipes for all the cuts such as Cajun Southwestern Steak Salad, Peanut Sauce Thai Beef Grill, Sirloin Steaks With Ancho Chili Rub and Chuck Roast with Maple Sweet Potatoes and Cider Gravy.

“And the best part? We keep our prices trimmed as tight as our t-bones, which means you get a quality piece of beef that’s rich in flavor –– but easy on your wallet,” the web site vows.

Founded in 2004, Bloom is a division of Food Lion, based in Salisbury, N.C.

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