Store Brands' Dollar Sales Rise, Unit Volume Declines

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April 20, 2010

Store brand dollar sales rose for the third consecutive month of the year, but unit volume declined slightly, according to Nielsen data reported by Media Buyer Planner.

During the four-week period ended March 20, 2010, store brand dollar sales rose 2.1 percent on an annual basis, while unit sales declines 0.6 percent.

Total dollar sales of $6.75 billion were tallied for the four-week period of March, up from $6.6 billion during the same year-ago period.

Categories and package types that improved the most in dollar sales include combo packs up 33.6 percent from $11.2 million to $14.9 million; produce tallied a 13.5 percent sales increase, from $215.5 million to $244.6 million; alcohol beverages, up 12.1 percent from $11.6 million to $13 million.

Total unit sales for March 2010 were 3.03 billion, down from 3.05 billion in March 2009. Combo pack unit sales increased 35.3 percent, from 1.6 million to 2.2 million units; produce init volume increased 16 percent from 85.2 million to 98.8 million units; and fresh meat sales grew 15.9 percent, from 8.9 million to 10.3 million units.

Three categories in March reported unit volume declines ––dairy, down 2.7 percent from 717.8 million to 698.6 million units; dry grocery, down1.6 percent from 1.47 billion to 1.44 billion units; non-food grocery down 0.5 percent from 234.3 million to 233.2 million units.

Read These Related Articles:

• Nielsen on the Global Future of Store Brands
• Nielsen: Look to Europe for the Future of U.S. Store Brands
• PLMA Live: Nielsen V.P. Says Store Brands Will Remain Strong After the Recession
• Store Brand Savings Still Beat Aggressive CPG Discounting
• Retailers and CPG Companies to Focus on Store Brands in 2010

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