Gluten-Free Store Brand Products on the Rise

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May 18, 2010

Since 2004, sales of gluten-free products have increased 74 percent, and more store brands are touting the gluten-free benefits of their products.

In response to the rising number of  U.S. consumer swho suffer from Celiac Disease, more than 62 percent of store brands claim to be gluten-free, totaling $279 million in sales, according to Nielsen data reported in Drug Store News.

The gluten-free segment is expected to grow by 15 to 25 percent annually, reaching sales of $2.6 billion by 2012, according to Nielsen data. In 2008, gluten-free product sales increased 20 percent to $1.75 billion.

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