Perrigo's OTC Store Brands Win Big

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May 18, 2010

Perrigo's store brand Zyrtec

Giant healthcare company Perrigo Inc. is gaining profits and market share with its store brand over-the-counter (OTC) medicines that are appealing to cash-strapped customers.

Perrigo offers store band alternatives to products such as allergy medication, Zyrtec, and Nicorette, a smoking cessation label. In the near future as pharmaceutical company patents expire, Perrigo will be selling private-label versions of allergy medication Allegra (fexofenadine) and Rogaine, a popular hair-loss treatment. Both brands also will be available as OTC branded products shortly.

Store brands account for approximately 25 percent of the OTC market, Louise Chen of Collins Stewart told the Wall Street Journal. “It is a more-vibrant sector than private-label food items, which have a share of less than 20 percent,” he said.

“Private-label products are more profitable for drug stores than brand-name equivalents,” Randall Stanicky of Goldman Sachs told the Wall Street Journal.

Read These Related Articles:

• Perrigo Acquires Exclusive Rights to OTC Store Brand Versions of Allegra
• Store Brand OTC Sales Rise as J&J Recalls More Products
• Perrigo Wins Unfair Competition Case Against Rexall
• Shoppers Drug Mart to Extend Store Brands to Prescription Drugs
• Good Housekeeping Gives Store Brand Beauty Products Mixed Reviews

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