Wegmans Features Manufacturer's Name on New Store Brand Cookies

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May 18, 2010

Sailing into new store brands waters, Wegmans has added the name of family-owned Gottlieber Spezialitäten AG to the label of its new Swiss Crepes cookies to communicate their quality and authenticity.

Calling out the manufacturer’s name on the label “allows us to call attention to the authenticity and credentials of the Swiss manufacturer, linked with the confidence our customers have in Wegmans brand products,” Mary Ellen Burris, the regional grocer’s senior vice president of consumer affairs, said in this week’s online column.

Gottlieber Spezialitäten has a strong reputation for quality in Europe and is a gold medal winner with the Exposition of Swiss Tourism in International Culinary Art, Burris said.

Known as hüppens in Switzerland, the 1.5-inch long crisp rolled wafers are filled with three flavors of Swiss chocolate cream in each box: praline (hazelnut), mocca (coffee and chocolate) and gianduja (chocolate and hazelnut). Each cookie has only 20 calories and there are about 35 assorted flavor wafers in each six-sided box.

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