Rite Aid Launches Baby Care Line
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May 25, 2010
Tugaboos, Rite Aid’s new store brand baby care line is available in all stores with Tugaboos diapers leading the way, including jumbo, overnight diapers and trainers, all of which are hypoallergenic.
The Tugaboos line will soon also include creams, lotions and wipes as well. The new baby care line is part of the 4,800-unit chain’s plan to revamp its entire store brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer, the company said in a statement.
Tugaboos uses new diaper design technology for additional absorbency and leakage protection, and offers a money-back customer satisfaction guarantee on the package.
Parents and caretakers can earn coupon credits by watching short informational videos about Tugaboos at www.riteaid.com. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid Bonus Coupon when they earn 20 video credits. Some videos are worth multiple credits.
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