Landmark Study Finds Retailer Packaging Design Practices In Transition

May 31, 2010

The industry’s first research study on retailer store brand packaging design practices has been completed by Store Brands Decisions. Thirty-six retailers responsible for $900 billion in sales, representing more than 58,000 stores participated in the landmark store brands packaging design benchmarking survey.

Retailers that participated in the study will have the opportunity to review study results in detail over the next two weeks, and Store Brands Decisions will publish highlights of the study during the month of June.

A research report featuring expanded results and analysis of the findings will be published in July.

Sponsorship by strategic marketing communications firm Group360 helped make the study possible.

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Keywords: business, companies, food and beverage, industry, markets, private label packaging design, private labl research, store brand packagin design, store brands decisions, store brands research

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