Dollar General Rebrands Household Products Line

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June 8, 2010

Dollar General has renamed its DG Everyday line of household cleaning items, paper products and kitchen essentials to DG Home, the company announced on its web site.

The rebranding is part of the discount store chain’s store brands overhaul project, which recently included the launch of DG Baby and the recently redesigned Clover Value grocery line, including beverages, snacks and soups.

The DG line across the board is promoted as “comparable to national brands, but priced to save you money.” Other store Dollar General store brands include True Living Outdoor and EverPet.

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