FMI Private Brands Summit Kicks Off Monday

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

June 8, 2010

FMI will host its second annual Private Brands Summit next week with a focus on unveiling winning strategies for long-term sales growth driven by innovation

The event, June 14-16 at the Palmer House Hilton in Chicago, is open to retailers, wholesalers, distributors and suppliers of store brands.

The goal of all trading partners is to better serve customers,” said Pat Walsh, vice president of industry relations, education and research at the Food Marketing Institute (FMI). “The Private Brands Summit is an ideal opportunity to bring together trading partners to identify valuable opportunities and plan strategies to meet customer needs and maximize private brand sales in their stores.”

Bill McEwan, president and CEO of Sobeys will deliver the opening keynote address titled “The Future of Private Brands: A Retailer’s Perspective.” As a leader in private brands innovation, merchandising and retailing, McEwan will discuss ideas to create a unique value proposition and share key strategies that drive consumer value.

Thom Blischok, president of global innovation and shopper marketing at SymphonyIRI Group, will discuss how shoppers are consuming less and searching for the best deals as they redefine what value means to them in his keynote address, “Preparing for Business as Unusual.”

For a Wall Street, Andrew Sawyer, vice president of global investment research at Goldman Sachs, will share what a major resurgent consumer product goods company is doing to expand its presence in several store brand categories.

Meanwhile, new research from Buxton on consumer shopping attitudes and behaviors will be released at the summit. The research will provide an analysis of different consumer groups and strategies for targeting stores and consumers. The company will also present a new marketing approach to target the exact consumers who are likely to be deciding between national brands and store brands when they are shopping.

Other session topics include brand loyalty, nutrition, food safety and social media. For more information got to the Private Brands Summit web page.

Read These Related Articles:

• To Combat Store Brands CPGs Fire Up Marketing Spends
• Organic Watchdog Group Takes on Target Store Brands
• Retailers and CPG Companies to Focus on Store Brands in 2010
• Costco Leads in Social Media Discussions
• Walmart.com Features Great Value at Grocery Beta Site

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases