Walmart and Carrefour Expand Store Brand Lines Internationally

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June 8, 2010

Walmart Brazil launched Bom Preço, a new private label line that features 150 food and household cleaning product. Available in Walmart, BIG, Mercadorama, National and Bompreço chains, many of the products feature sustainable packaging.

This new line unifies store brand products sold at each of the chains and replaces products formerly marketed under the respective store banners.

Walmart Brazil, which has realized 20 percent annual sales growth in store brands, sells more than 12,000 store brands items across 180 categories, according to a Planet Retail report.

In other Walmart news, the George clothing line available in the U.S. is going global, with a particular focus on the Canadian market

“We see great potential for George in the US and elsewhere,” a George spokesperson told Planet Retail. “We’re going to be doing more of it around the world, Canada especially. We’re going to put more of the brand in stores.”

Also focusing on international expansion, Carrefour unveiled a new store brand economy line for stores in Spain called Carrefour Discount, which launched in France and Belgium last year and helped the company recast a stronger price image.

The line in Spain includes 300 food and non-food SKUs, including fresh produce, beauty and personal care products and household products.

Carrefour expects to launch a similar line in Italy later this year.

Read These Related Articles:

• Walmart Canada Unveils Revamped and Reformulated Great Value Brand
• Retailers Seek Innovation Tools to Take Store Brands to New Heights
• Wal-Mart's Sustainability Index Central to its Business Model
• Managing the Growth of Store Brands
• Wal-Mart Edges Out Fry's in Tucson Store Brand Pricing Survey

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