Kroger's New and Remodeled Units Offer Expanded Prepared Foods

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June 17, 2010

A part of its $100 million expansion and renovation project, Kroger stores will feature upgraded ready-to-eat food areas that will offer many store brands menu items positioned to compete with restaurants.

“It is something we consider at all of our store investments and remodels,” spokesman John Elliott told The Journal Gazette. “Shoppers can get a roasted chicken, meatloaf and all of the sides that go with it.

“People can buy a whole meal, but they’re not paying a restaurant price. We started seeing increased sales at our deli during the economic downturn, but even with us coming out of the recession, the sales haven’t slowed down, and we don’t expect them to.”

The prepared food trend extends to more than grocery stores, with drug stores, convenience stores, and big box retailers all offering some type of prepared foods. Of course, regional grocers such as Wegmans and Hy-Vee have been offering restaurant-quality food for many years.

Elliott added that because Kroger has improved its hot meals menu, its stores are now a lunch and dinner destination.

“For a lot of people, that is the case,” he said. “They can order what they want, continue shopping and then get a real home-cooked meal.”

Read These Related Articles:

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• Meijer and Kroger Forecast Double-Digit Store Brand Growth
• Wegmans' Customer Research Prompts Expansion of Store Brand Prepared Foods
• Cincinnati Companies P&G and Kroger Woo Customers Differently

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