Walgreens to Sell DR Delish Chainwide

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

June 30, 2010

Beginning in August, Walgreens said it plans to introduce a selection of Duane Reade’s DR Delish store brands to its stores chainwide.

After acquiring Duane Reade earlier this year, Walgreens’ CEO Greg Wasson said the company was impressed with the success of the DR Delish line. The announced DR Delish roll out to Walgreens’ stores was announced during the company’s quarterly earnings call where the line e was described as “best in class.”

DR Delish includes a variety of sweet and salty snacks, crackers and beverages. Walgreens’ executives said they are also impressed with Duane Reade’s loyalty program, as well as its cosmetics and fresh food programs.

Read These Related Articles:

• Walgreens Confirms Chilled Foods Test this Fall
• CVS to Test Expanded Grocery and Store Brand Prepared Foods
• Duane Reade Launches DR Delish
• Walgreen Tests Store Brand Prepared Foods
• Rite Aid Introduces Simplify

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases