New Store Brands Debut from International Retailers

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July 6, 2010

Canadian grocer Sobeys launched a line of chilled ready-to-eat foods, Morrisons of the U.K, a healthy-eating line, while Casino of France rolls out a specialty coffee capsule and Denmark’s SuperGros focuses on an organic and eco-friendly line.

Sobey’s food line, marketed under the Gourmet Minute brand, includes sandwiches, salads and ready-to-heat prepared entrees. The food products are prepared daily in-store.

With a focus on healthy eating, U.K. grocery chain Morrisons introduced 60 private label products under the Wholefoods brand that includes three segments – Superfoods, Wellbeing and Everyday Health, according to a report in just-food.com.

Also in the U.K., Tesco is launching a new store brands advertising campaign that will include online, outdoor and digital campaigns touting the quality and origin of its brands, using the tagline Every Little Helps.

Meanwhile, Casino’s store brand coffee capsules, top sellers in the chain’s Paris stores, will soon expand distribution to include stores in Saint Etienne and eventually the entire chain network, according to a Planet Retail report. The capsules, which can be used in Nestle’s Nesspresso coffee machines, are currently part of a patent infringement battle with Nestlé.

In Denmark, wholesaler SuperGros is launching two new store brands lines by the end of the year, including broad food line 'Tjek!' in late July and Grøn Balance (Green Balance) later this year. Grøn Balance includes organic, eco-friendly and non-allergenic products across food, household and beauty care categories.

Read These Related Articles:

• Wal-Mart Relaunches the Marketside Web Site
• Fresh & Easy Asks Customers to Rate Store Brand Food
• Store Brands Contain Less Sodium than National Brands
• Fresh & Easy Launches New Healthy Prepared Food Line
• Store Brands as Innovator, Not Follower

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