Rite Aid Introduces Simplify

July 6, 2010

Rite Aid is rolling out Simplify, its new “price fighter” store brand, as part of the drug chain’s plan to revamp its entire store brands program with a new look, new brands and additional offerings.

simplify water Simplify products currently available in stores include two-ply paper towels and one- and two-ply bath tissue; strawberry and berry flavored drinks and bottled water. Additional household items, food storage bags and trash bags, as well as soda and snack foods will be added to the line later this year, according to a company statement.

“Customers continue to look for the best price for the items they need, and that’s exactly what they are getting with Simplify, our first-ever value line,” said Kathy Horton, senior director of Rite Aid brands. “Our new price fighter private brand offers customers quality products at prices they’ll love."

Value shoppers can watch short informational videos about Simplify paper towels and bath tissue on Rite Aid's Video Values online savings program site at www.riteaid.com, earning $1 off coupons. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid Bonus Coupon when they earn 20 video credits. Some videos are worth multiple credits.

Rite Aid, based in Camp Hill, Pa., operates approximately 4,800 stores in 31 states and the District of Columbia.

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Keywords: business, companies, drug, food and beverage, industry, markets, private label food, private label non-food, rite aid, simplify, store brand food, store brand non-food

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