Food Lion's Breakfast Club Promotes Store Brands

July 13, 2010

As part of its month-long rotating mobile marketing campaign, this week Food Lion is promoting its store brand oatmeal with a $1 off as part of its “Breakfast Club” program.

The offer is available to those who text the word “oatmeal” to a provided number, and the savings are automatically downloaded to the shopper’s loyalty card, according to a Supermarket News report.

Past mobile marketing offers included $1 savings on the purchase of any two packages of Aunt Jemima waffles when they texted “waffles, and $1 off a 16-ounce package of Johnsonville breakfast sausage when the word “sausage” was texted to a designated number.

As part of its mobile marketing campaign, Food Lion uses the tag line “Text today. Save tomorrow.”

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Keywords: business, companies, food and beverage, food lion, grocery, industry, markets, private label marketing, private label promotions, store brand marketing, store brand promotions

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