Safeway Expands the Refreshe Store Brands Label

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July 27, 2010

The Refreshe brand, once only used on Safeway’s store branded bottled water, has been redesigned and expanded to include other beverage categories.

“Refreshe is currently showing up on your store shelves in a whole new look and with some new company: soft drinks, water and mixers,” the company said on its blog.

Described as “sipsational” and promoted on its web site with the slogan, “Pop open great taste at a great price,” the new carbonated beverage flavors include cola, zero-calorie cola, root beer and lemon-lime.

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