H.E. Butt Launches Private Label Dorm Decor Line

August 10, 2010

As college kids prepare to go back to school, San Antonio, Texas- based H.E. Butt Grocery Co. introduced its store brands dorm décor line, All About U.

All About U “From the cool to the comfortable, find everything for dorm rooms at H-E-B's low prices,” the retailers wrote on its web site. “Deck out your dorm with color-coordinated bedding, towels, kitchenware, and more.

The vibrantly colored line features sheets, comforters, floor pillows, throws, bed rests as well as hand and bath towels, kitchenware, trash cans, myriad storage items and crates, and laundry supplies.

“Make your bed with all the essentials — and some funky pillows — in our color-coordinated bedding collection,” H-E-B said on its web site. “Deck out your dorm with color-coordinated bedding, towels, kitchenware and more.”

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Keywords: heb, private label non-foods, private label household products

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